You would think that the food and drink offering at a catering trade exhibition might at the very least be acceptable, wouldn’t you? But at the Hospitality Show at the Birmingham NEC last week there was no visible sign of anything better than a Subway outside the Hall, and a mediocre offering in the back corner.
I, like many others, trained it from Euston to Birmingham International. Unless you were prepared to be cordoned off in the Parade of Chefs area, to eat lunch at £32 per head, you went lunchless. Attending trade exhibitions requires stamina, and sustenance. Just as when visiting art galleries and museums, you need a pitstop to recharge energy levels and digest. And visitors to catering exhibitions have standards. It’s their business after all.
On my return journey later in the afternoon, a comment from me on Twitter to the Hospitality Show produced a reply to the effect that their hands were tied by the NEC. Well, something should be done by someone, to uplift what is currently a pretty miserable experience. However good are the exhibits and activities at a Show, if you’re tired and hungry, you don’t appreciate them. There must be a solution.
Fresh RM, NEC, if you want to contact me for some advice, here I am.